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'reCREATION: The first color photography exhibition at MoMA, 1962'

Ernst Haas (1921-1986)
Bruce Silverstein Gallery. 535 West 24th Street, NYC. Del 9 de Abril al 7 de Mayo de 2005.
Bruce Silverstein Photography is pleased to announce the exhibition Ernst Haas, reCREATION. This show is a re-presentation of the groundbreaking, first solo color photography show held at the Museum of Modern Art, New York in 1962. On display will be the original dye transfer prints from the exhibition.

The legacy of Ernst Haas to 20th century color hotography is immense and highly influential. This show seeks to position Haas as the rightful precursor to William Eggleston, who is often mis-labeled as the first innovator of color photography.

As an artist, poet and philosopher, Haas was free, undeterred by tradition and theory.
Hass began experimenting with color photography in 1949, at the infancy of the medium. Having mastered the formal structures and style of photojournalism and street photography, Haas increasingly became interested in using color film as a tool for the metaphorical language of the image. After living through the nightmare of World War II in Europe, Haas embraced color for its pure emotional joy and physical richness, a relief from the scarred grey landscape of war. In 1951, while on assignment for Magnum, Haas immigrated to New York City, and began photographing Images of a Magic City. Two years later, Life
magazine published the work as the magazines first color essay - an unprecedented 24 pages over two issues.

Haas also pioneered the use of the deliberate blur; the concept of time exposure against a continuous color background, creating a blur that can be controlled.

Today his innovations can be felt in contemporary art, perhaps influencing Gerhard Richter's Ferrari, 1964 and having shot the first Marlboro cigarette campaign famously appropriated by Richard Prince.

Upcoming Exhibitions:
Ernst Haas Part II - A selection of important photographs from the artist's oeuvre.
(May 14 - June 11)

Jesus Christ Superstar - 150 years of Jesus Christ in photography.
(June 16 - July 29)

Bruce Silverstein Photography is devoted to vintage and contemporary photography. For more information, please contact Payal Parekh at 212-627-3930 or email
payal@brucesilverstein.com

Fuente: Bruce Silverstein Photography
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